Devon Carlson

WISK

Bar Inventory Management made easy

In my interdisciplinary role as the Lead Designer at WISK, I’ve lead an extensive range of projects, including but not limited to:

Developing a corporate brand identity that remained cohesive across all channels,
Leading the ever-evolving UX and UI efforts of the iOS and Web applications,
Design, development and maintenance of Wisk’s websites,
As well as various marketing projects.

Branding

My initial objective with WISK was to define clear visual identity guidelines for the company, complete with a standardized logo, a set of brand colors, and cohesively styled icons.

Visual identity

I set out to create a clear set of guidelines to create a cohesive style for Wisk. This came as a brand book that standardized a visual identity defining naming conventions, logo usage, colors, font and iconography.

A style system of cards and drop-shadows laid the groundwork for Wisk’s information architecture, and hover effects made buttons feel like they were being physically pressed.

Website

My original design for WISK’s website leveraged our client’s success in the form of short testimonials to quickly demonstrate value.

The site gave an overview of WISK’s main functionalities and featured a pricing calculator to help users quickly find a plan that fits them best.

Website

My initial site design leveraged client success with short testimonials to demonstrate value.

It gave an overview of main functionalities and featured a pricing calculator to help users quickly find a plan that fits them.

User Experience

Onboarding

Complex tools can often have strenuous setup processes, so we implemented a number of best practices to significantly reduce new user churn.

Gamification

Does the scanner beep when it recognizes a barcode? Elements of gamification bring joy to tasks that can otherwise feel dull, keeping users engaged.

Flexibility

Building a niche product means facing a number of unique use cases that must be accounted for. This is why we implemented new features like custom weights and a spout selector for bottles.

Intuitive design

We introduced pre-notification prompts to inform new users why Wisk requires certain permissions, insuring that Wisk works properly for everyone.

Marketing

I’ve helped Wisk execute on a number of marketing channels, ranging from social media, print, email campaigns, and a user referral program.

Referral program

I’ve helped WISK implement a referral program that allowed users to easily invite friends to the platform, earning them rewards for growing WISK’s user base.

Promo campaigns

In pursuit of reaching more potential users, I’ve aided WISK in designing and launching various promotional companies in the form of tailored webpages to promote particular features to appropriate user groups. All while maintaining the brand identity and core values.